Will Gary Vaynerchuck Own the Jets?

Business — By Kurt Munz on August 20, 2010 at 2:52 pm

Probably not. Here’s why I think so.

Don’t get me wrong, personal branding is important. It just isn’t leveraged.  Is it easier to get 1000 fans to spend $1000 ($1M) or is it easier to get 1M fans to spend $1?  Regardless, now have both groups spend $1 more.  You get my point.

Bill Gates, Mark Zuckerberg- they never had to worry about a personal brand because they enabled millions of people to build something for them.  There’s nothing special about Microsoft Word; it’s all the business that relies on it.  There’s nothing special about the framework of Facebook; its value is all your friends.

With the right tools, you can build an awesome dream house.  But if you build a hammar, you enable 7 billion people to build the future.

Flickr Credit: Adrants

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