Kurt Munz is the principal of Munz Media. He is an avid writer and enjoys running and cycling.

Economics & Marketing: The Me Bias

Let’s face it, in giving someone an “incentive” you’re really giving someone the opportunity to say, “what’s in it for me?”

Are Illegal Immigrants the Best Kind?

“In terms of fiscal effect–illegal immigrants are often the best.” This is a quote from Economist Bryan Caplan. In today’s politically incensed climate, maybe it’s worth seeing if there is any sense to such nonsense.

What Tucker Max Taught Me About Design

There’s one overwhelming point that the most successful bloggers seem to all have in common

Is Web TV the Next Big Thing?

But Kurt, you say, “Web TV was purchased by Microsoft in the late ’90s and didn’t really go anywhere.” And you’re right. But there’s been one very important change since then.

Can Marketing Make Bananas Better?

Behavioral economist Dan Ariely has suggested in his book Predictably Irrational, that telling taste-test participants about an added ingredient effects their perception of taste. Namely, at an MIT pub, drinkers were offered free beer from which to choose. One was regular Budweiser, and the other was Budweiser with a few drops of…

How You Too can be the Forest Gump of Street Art

Banksy made a documentary film about the man who was to make a documentary about him: Mr. Brainwash = Thierry Guetta. Thierry makes an interesting case study on leveraging the endorsement of gate keepers.

Face/Books: Are Books Social Media?

They can be. I’ll show you what makes a book social and give you some insight about how you can use those concepts in anything you’re marketing.

CRAP You Need in Design – Contrast Repetition Alignment Proximity

Mastery of the basic fundamentals can make a huge impact on your designs. Robin Williams teaches, explains, and demonstrates.

Seth Godin on Design

Seth Godin and the Zen of blogging.

Will Gary Vaynerchuck Own the Jets?

Probably not. Here’s why I think so.