Archive for the ‘Economics’ Category

Economics & Marketing: The Me Bias

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Let’s face it, in giving someone an “incentive” you’re really giving someone the opportunity to say, “what’s in it for me?”

October 8, 2010 Economics, Marketing 0 Comments

Are Illegal Immigrants the Best Kind?

May Day Immigration Protest, Union Square, NYC

“In terms of fiscal effect–illegal immigrants are often the best.” This is a quote from Economist Bryan Caplan. In today’s politically incensed climate, maybe it’s worth seeing if there is any sense to such nonsense.

October 4, 2010 Economics 0 Comments

Can Marketing Make Bananas Better?

banana by Pragmagraphr

Behavioral economist Dan Ariely has suggested in his book Predictably Irrational, that telling taste-test participants about an added ingredient effects their perception of taste. Namely, at an MIT pub, drinkers were offered free beer from which to choose. One was regular Budweiser, and the other was Budweiser with a few drops of…

September 13, 2010 Economics, Featured 1 Comment

Gary Vee Explained: The Science of Social

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Neuroeconomist Paul Zak believes that internet social interaction affects the brain the same manner as face-to-face.  His studies at Claremont Graduate University (as reported by Fast Company ) lend credible evidence to this claim through MRI tracking of the hormone oxytocin. Oxytocin, Zak claims, is a hormone released during social interaction and increases the likelyhood of [...]

August 14, 2010 Economics, Featured 0 Comments