Archive for the ‘Featured’ Category

Does Your Brand Have a Face?

bud-light-lime-by-evil-erin-e

Should brands become more human?

Do You Really Need to be on Facebook to Market?

facebook kurt

So you’ve got a Facebook page. But what good does it do you?

Innovators & Process Improvers

Amazon Kindle

Being the leader depends on getting there first, or in a distinctly different way.

The Advertising Comeback

1175642571_fc4fb4c156_z

Mitch Joel believes that advertising will be a less significant part of the advertising mix. I disagree.

The “If” in Social Marketing

2945559128_53078d246b

Social Media Marketing can be effective if…

Can Marketing Make Bananas Better?

banana by Pragmagraphr

Behavioral economist Dan Ariely has suggested in his book Predictably Irrational, that telling taste-test participants about an added ingredient effects their perception of taste. Namely, at an MIT pub, drinkers were offered free beer from which to choose. One was regular Budweiser, and the other was Budweiser with a few drops of…

Seth Godin on Design

Seth Godin.

Seth Godin and the Zen of blogging.

Gary Vee Explained: The Science of Social

3231434035_4cda94e014

Neuroeconomist Paul Zak believes that internet social interaction affects the brain the same manner as face-to-face.  His studies at Claremont Graduate University (as reported by Fast Company ) lend credible evidence to this claim through MRI tracking of the hormone oxytocin. Oxytocin, Zak claims, is a hormone released during social interaction and increases the likelyhood of [...]

Marketing With Mental Models

mentalmodel

When you think “sexy” you probably don’t think “Jakob Nielsen.” He is, however, the dreamy human-computer interface guru who has been studying web usability since before it was, well, sexy. But can we use his seductive statistics to arouse a user’s desires to click an ad?