Archive for the ‘Marketing’ Category

The Facebook of Email

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Facebook unveils an improved messaging platform which allows communication off-network to email and SMS.

The Value of Static

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Thinking of ditching your web site in favor of a Facebook only approach?

The Advertising Comeback

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Mitch Joel believes that advertising will be a less significant part of the advertising mix. I disagree.

Seth Godin vs. Tim Ferriss, Which Knows How to Blog?

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Which is better: the tweetable or the readable? Seth Godin and Tim Ferriss have differing strategies on how to get big readership.

The “If” in Social Marketing

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Social Media Marketing can be effective if…

Economics & Marketing: The Me Bias

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Let’s face it, in giving someone an “incentive” you’re really giving someone the opportunity to say, “what’s in it for me?”

Face/Books: Are Books Social Media?

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They can be. I’ll show you what makes a book social and give you some insight about how you can use those concepts in anything you’re marketing.

Marketing With Mental Models

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When you think “sexy” you probably don’t think “Jakob Nielsen.” He is, however, the dreamy human-computer interface guru who has been studying web usability since before it was, well, sexy. But can we use his seductive statistics to arouse a user’s desires to click an ad?