Archive for the ‘Marketing’ Category
The Facebook of Email
Facebook unveils an improved messaging platform which allows communication off-network to email and SMS.
The Advertising Comeback
Mitch Joel believes that advertising will be a less significant part of the advertising mix. I disagree.
Seth Godin vs. Tim Ferriss, Which Knows How to Blog?
Which is better: the tweetable or the readable? Seth Godin and Tim Ferriss have differing strategies on how to get big readership.
Economics & Marketing: The Me Bias
Let’s face it, in giving someone an “incentive” you’re really giving someone the opportunity to say, “what’s in it for me?”
Face/Books: Are Books Social Media?
They can be. I’ll show you what makes a book social and give you some insight about how you can use those concepts in anything you’re marketing.
Marketing With Mental Models
When you think “sexy” you probably don’t think “Jakob Nielsen.” He is, however, the dreamy human-computer interface guru who has been studying web usability since before it was, well, sexy. But can we use his seductive statistics to arouse a user’s desires to click an ad?




